Friluftsfrämjandet: The Convention on the Rights of the Child

Ever since the 1950s when Friluftsfrämjandet started guiding children out into nature, they have done so based on the child’s best interests. The Convention on the Rights of the Child is the basis for the approach that is necessary for Friluftsfrämjandet to be accessible to all children; an approach for children to get involved and influence in a business that is for the best interests of the children. 

Friluftsfrämjandet’s program on the Convention on the Rights of the Child begins with activities from Friluftsfrämjandet and aims to provide leaders with strengthening knowledge and tools.

Our challenge

The ambitions of Friluftsfrämjandet in this project were high. They wanted to create an engaging and visually appealing education that got participants thinking. At the same time, resources were limited. We needed to divide work to get a great education. It required a huge deal of commitment and close cooperation between our teams.

Our solution

The solution became a co-production, where Friluftsfrämjandet also contributed to the work of the project. Learnify EdTech supported concept work, project management, script coaching and film production. The collaboration between Learnify and Friluftsfrämjandet produced brilliant results. The final result was a great education, with beautiful pictures, informative texts and thoughtful reflective exercises.

Our strengths

This project is an example of a truly successful collaboration. By sharing the tasks we have, together with Friluftsfrämjandet, we created an education that lived up to the high ambitions that initially existed. Above all, we saw two strengths within ourselves that enabled this investment; outstanding collaboration, and our easy-to-use authoring tool, Learnify. With this tool, Friluftsfrämjandet has been able to produce large parts of the education itself, and will also be able to maintain it in a simple way in the future.